PROFESSIONAL WHITENING DEVELOPED FOR DENTAL PROFESSIONALS NOW AVAILABLE TO YOU
Trusted by Dental Professionals for Pro Results. Made with Clean, Science-Backed Ingredients for Sensitive Smiles.
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Why Choose Wicked White®?
Science-Backed Whitening for Sensitive Teeth
Today’s whitening market is full of fast fixes, gimmicks, and over promises. Wicked White® stands apart — built by a Dental professional with a career In Understanding The Science Behind Teeth Whitening.
Professional-inspired Formula
Dental grade Whitening delivered in a home-safe formula
Sensitivity-Free
Near Neutral Ph that is more gentle on the enamel & gums
Woman Owned
Woman Founder & Small Business Owner
Clinically Trusted
Health Canada-registered and U.S. certified
Safe on Crowns & Bonding
Gentle yet effective on all smiles
Ethical & Clean
Cruelty-free, no harsh additives or fillers
BEFORE AND AFTER
listen to the Wicked White's® founder story
BUILT BY A HYGIENIST. LOVED BY DENTAL
PROFESSIONALS. MADE FOR SENSITIVE SMILES.
For over 13 years, Wicked White® has been trusted by dental professionals across Canada. Once an in-office exclusive, this professional-strength, enamel-safe system is now available for sensitivity-free whitening at home. Founded by a woman who spent over a decade helping others achieve healthy smiles, Ronda, a dental professional, couldn’t whiten her own teeth due to painful sensitivity.
Determined to create a solution that worked for everyone, Wicked White® was born from her mission to design a gentle, effective, dental professional-approved formula that delivers lasting, results with minimal discomfort.
THE TRUTH ABOUT WHITENING YOU DIDN'T KNOW
Most whitening products promise fast results, but at a cost.
Drugstore strips, influencer kits, and “miracle pens” often rely on harsh acids or dehydration tricks that create the illusion of white teeth, often leave enamel weaker and sensitivity worse and stains return within days. Over time, these shortcuts weaken enamel and increase sensitivity.
WHITENING STRIPS
Convenient but uneven and harsh on gums
DRUGSTORE KITS
Cheap, acidic, short-term results, often painful
LED TRENDS
Fast but often dehydrating teeth for temporary results
CHARCOAL & INFLUENCER BRANDS
Gimmicks that damage enamel over time
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CLEAN WHITENING YOU CAN FEEL GOOD ABOUT
Wicked White® takes a different approach. Our dental professional-trusted, pH near-neutral gel that is enamel safe and does not dehydrate the pores of your teeth, allowing your teeth to whiten from within. Results that will last, without tooth pain or yellowing relapse.
Every smile deserves care you can trust. Wicked White® products are made with the same integrity as their professional roots — free from harsh additives, cruelty-free, and crafted under strict Canadian standards. Created by a woman in dentistry who believed whitening should be safe, ethical, and effective, Wicked White® proves you can have a radiant smile powered by ingredients you can feel good about putting in your body.
Complies with strict Health Canada regulations
Near-neutral pH formula for a gentler whitening experience
Cruelty-free, never tested on animals
Whitening gel formulated with vegan, plant-based ingredients
WHITEN YOUR SMILE, THE RIGHT WAY.
READ REVIEWS FROM ACTUAL DENTAL PROFESSIONALS
I’ve been a practicing independent hygienist for 5 years now. I started my in-office whitening journey with Wicked White because of the neutral pH and “natural” ingredients. I continue to promote and use Wicked White because of the consistency and amazing results. I love the flexibility of the process and how I can customize the product to our patients needs. I’ve development my own office protocol for specialized whitening that is unique and different. Wicked white continues to find new ways to improve their whitening process for better outcomes.Thank you for providing clinical dental professionals the opportunity to use a safe and effective product.
- Karyn Moore
Registered Dental Hygienist
Verified
I have been using Wicked White® products for 5 yrs in my practice now, the results are great and patients never experience sensitivity. As well, Ronda has great customer service and her products are a fair price! You can't go wrong!
- Emma Johnson
- RDH, BKin
Verified
At Fortino Dental we only want to provide the best for our patients which is why we offer the Wicked White® In Office Whitening System.With all of our Staff having tried Wicked White® we can positively promote and show our patients the incredible results. No Sensitivity combined with amazing results plus the Take Home Touch Up Whitening Pen always has our Patients leaving happy and smiling!We even had our own Sign made up so our Patients can show off their Wicked White® Smiles!!Get your Wicked White® on today!!!
- Fortino Dental
Verified
For the past 8 years, we have been using Wicked White® to get the most beautiful smile possible for our clients. Not only does it give fantastic results with no sensitivity, the company itself works in the same spirit of client safety and satisfaction as we do. We are more than happy with the products, the prices and the service (you are amazing Ronda!).
- Natalie Levasseur
Verified
Ronda at Wicked White® is an amazing person to deal with. She is so helpful and is always available to help in any way she can. The Wicked White® product is the best I have worked with and I've been a hygienist for 28 years. The non sensitive formula allows for a comfortable whitening that always gives such good results. My patients love it and I love working with it. The wide range of options from pro to take home at all different price points provides an opportunity for everyone to have that white smile they have always wanted. Join the Wicked White® team you won't regret it!!!
- Paula O’Connor
Verified
FAQ
Yes. Our near-neutral pH formula is clinically tested for sensitivity-free results.
Yes. Wicked White is safe for crowns and bonding and will remove stain and help whiten to their original shade (it was not specifically developed to whiten and no whitening solution will change the original colour of porcelain or bonding.
The cheapest teeth whitening products are likely to be those made with ineffective or unsafe active ingredients. It's risky to spend money on low-quality products that you can’t trust. It's much smarter and safer to invest in a safe teeth whitening product that's been tested and proven to be effective. High-quality teeth whitening products, combined with regular visits to your dentist, will help you achieve a brighter smile, fresher breath and better oral health. Opt for a teeth whitening product that's been clinically tested and proven to deliver results. Wicked White offers top-quality teeth whitening products that have been clinically tested and are certified safe and effective.
Wicked White is formulated and manufactured in North America and complies with strict US and Canadian standards.
Yes. Our product has never been tested on animals and is vegan.
Shipping Policy Wicked White PRO
All orders received Monday through Friday before 5 will be processed that day and shipped the next day. Orders in Ontario average 2-3 business days and all other provinces are shipped ground and average 4-7 business days. Orders to all other destinations will ship Business Expedited through Canada Post and average 5-10 business days.
Any changes to processing or shipping schedule will be posted our home page or emailed to you personally.
Shipping Policy
Wicked White HOME Most orders are shipped within 3 business days. All orders are shipped via Canada Post. Processing time of your order can vary from 3-14 days depending on product availability, or in some cases up to 4-6 weeks. Orders shipped by ground service average 4-10 business days from date of order to reach their destination. Orders shipped by priority service average 3-7 business days from date of order to reach their destination. Additional charges may apply depending on weight. We will notify you of any additional charges before shipping. When calculating actual ship date, please do not count Saturdays, Sundays or federal holidays.
If ordering internationally, any taxes, customs, or related fees will be your responsibility at the time of receipt.
Any changes to processing or shipping schedule will be posted our home page or emailed to you personally.
